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BrAInstorm is the podcast from Business AI Studio, helping small and medium-sized businesses make AI practical, accessible, and useful. Hosted by Gregory Hunt, each episode shares real-world updates, the latest AI news, and practical tips SMEs can apply straight away. From AI avatars and custom GPT assistants to voice AI and productivity hacks, BrAInstorm is your guide to making AI work for your business.

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In this episode of BrAInstorm, Gregg Hunt explores the value of CustomGPTs in business. Using Tarbi, Hunt ADR’s Travel Arbitration assistant, as a case study, Gregg explains how tailored AI tools save time, reduce errors, improve customer experience, and are continuously updated to stay accurate. Discover why CustomGPTs are one of the most practical ways to put AI to work today.

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